Recorded presentation · Abstract 339

AI-DRIVEN DIGITAL SERENDIPITY AND ITS IMPACT ON SERVICE MARKETING AND CONSUMER SATISFACTION

Sharanagoud S Biradar¹; Renuka Guttedar²; Triveni³

• ¹ Visvesvaraya Technological University, Centre for PG Studies, Kusnoor Road, Kalaburagi, Karnataka
• ² Research Scholar, Visvesvaraya Technological University, Centre for PG Studies, Department of Management Studies-MBA Kusnoor Road, Kalaburagi, Karnataka, India -585105
• ³ Research Scholar,Visvesvaraya Technological University, Centre for PG Studies, Department of Management Studies-MBA Kusnoor Road, Kalaburagi, Karnataka, India -585105

Keywords: AI-Driven Personalization, Digital Serendipity, Controlled Stochasticity, Consumer Satisfaction, Emotional Delight and Brand Loyalty

Submission reference: AIECS-43; AIECS-112