AIECS 2026Belgrade · 14–15 November 2026Admin login
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Conference contributor

Hmaidi Khoubayeb

Department of Management Sciences, Higher Institute of Management of Sousse, University of Sousse, Sousse, Tunisia

Biography

Hmaidi Khoubayb is a third-year PhD candidate in Marketing at the Institute of Management of Sousse (ISG Sousse), Tunisia. He holds a Research Master’s degree in Marketing from the Faculty of Legal, Economic and Management Sciences of Jendouba. His research interests focus on public services, service quality, social capital, management, higher education, healthcare services, and prosperity. Alongside his doctoral studies, he works as a part-time lecturer at the Faculty of Legal, Economic and Management Sciences of Jendouba, where he teaches Digital Marketing, Financial Diagnosis, Fundamentals of Human Resource Management, and Principles of Management. He also has extensive professional experience in the public healthcare sector. Since 2015, he has been working at the National Center for Bone Marrow Transplantation, where he has been involved in administration, procurement, inventory management, and financial management. This professional experience has contributed to his understanding of public administration and healthcare service management.

Conference contributions 1

TOWARDS BETTER UNIVERSITY–BUSINESS COLLABORATION:

The role of organisational, social and policy innovations

Amira Fadhlaoui1; Hmaidi Khoubayeb2; Jamel-Eddine Gharbi1

The issue addressed in this study is the low level of collaboration between university research and teaching and the Tunisian business sector. The aim of the research is to test the influence of organisational, social and political innovation on university-industry collaboration. The data used to test our conceptual model are drawn from the Global Competitiveness Reports published by the World Economic Forum and the Global Innovation Reports published by WIPO. Regression analyses show that university-industry collaboration is significantly influenced by the three dimensions of innovation, namely organisational, social and political innovation.